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Technology is constantly changing. By adding the Webdoc to your station, you can provide diverse on-demand technology content that will drive traffic to your website, increasing exposure and station revenue. Click here to see an example

The on-air news segments end with the Webdoc directing the audience back to your station’s website for the “Rest of the Story.” On your site there will be a link for the Webdoc and the on-air short version and the extended version. For radio affiliates this provides added engagement for their listeners.

On your website you can host a library of content that can be referenced to as needed.

For example the Webdoc has created an entire series with the State Attorney’s office on how to protect yourself from cyber crime and identity theft. This is a hot topic as data breaches become more common like those at Target and Home Depot (54% increase in 2013 and growing). The news team can direct the audience to visit the station’s website to learn more about how to protect themselves.

Another example, when bad weather is approaching people can be directed to the site to learn more about how to prepare for inclement weather by backing up their phonescomputers, and using battery back ups and surge protectors.

The video topics can be tailored to tie in with whatever news is currently going on, making the package a great way to drive web traffic.

Listen to Some Sample Clips

Read the Transcript

Peter Martin, the Webdoc here, your technology correspondent. Back to school specials are a great time to save big on electronics. Companies like Apple are known for offering substantial discounts for student purchases. Apple is currently running a special where you can get a $100 Apple Store gift card when you buy a mac for college.

The MacBook Pro has been a longstanding industry leader among popular laptops. One of its notable features is the retina display featuring over 4 million pixels in the 13-inch model and over 5 million in the 15-inch model. This laptop also includes powerful fourth-generation Intel Core processors, high-performance graphics and up to 9 hours of battery life. From browsing a website to building a new one, streaming video or editing, MacBook Pro flies through everyday and complex tasks with incredible power and speed.

Apple products are well-known for their sleek, stylish design and the MacBook Pro is no different packing a lot of power into not a lot of space. These notebooks are the thinnest, lightest and highest-performance MacBook Pro models ever made. There’s innovation in every nanometer.

MacBook Pro’s suite of standard apps give you a chance to do everything: surfing the web, sending emails, reading books, apps for creativity, apps for productivity, your MacBook Pro comes fully loaded. The Mac App Store offers thousands of apps to browse and purchase on your Mac. New apps install in one step right to Launchpad and are automatically updated to the latest versions. Programs like iMovie, iPhoto,GarageBand, Pages, Keynote and more come standard facilitating your creative ideas.

The MacBook Pro with retina display starts at $1299. With back to school savings, there has never been a better time to invest in this small but powerful laptop. For the rest of the story visit us online and click on the Webdoc link.

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